Desperate Buyers Only

You DON’T have to be some
‘Big-Name Guru’ to make
Thousands of Dollars per month Selling Information Products
and Ebooks Online…

Wednesday, October 09, 2013

Dear Writer Extraordinaire,

I’ve been writing and selling information products online for 10 years now. I’ve made some grand slams, and I’ve failed miserably.

Through out it all I’ve probably remained the biggest ANTI-case study for online marketing success. I don’t do most of the things that other online marketing experts claim you should do to be successful.

• I DON’T send out newsletters or try to stay in constant contact with my prospects;
• I DON’T participate in a lot of discussion forums to make myself more visible among my peers and prospects;
• I DON’T spend hundreds or thousands of dollars a month advertising on Google Adwords. On average I spend less than $20 a month on Adwords.
• I DON’T seek out affiliates, joint ventures, or testimonials. (Though I get them all the time.)
• I DON’T pile on 50 different bonus items to my offerings.

Sometimes my sites are ugly – (this one sure ain’t winning any design awards). Sometimes my grammar is bad. I only use the spellcheck when I remember.

And if at all possible, I try to write as little as possible and still get paid top dollar. My most profitable reports fall well UNDER the 12 page range, and can cost as much as $97.

Why “The Information Publishers Rules” are
100% necessary for most – and yet unnecessary
for a complete nobody like me.

The reason why most infoproduct creators need that stuff to be successful is because they’re trying to sell scrapbooking e-books to people who want to learn how to scrapbook. Or e-books on how to take great pictures to people with digital cameras.

In other words, they’re trying to sell basic how-to information.

When you’re trying to sell basic how-to information, you often gotta jump through a bunch of fiery hoops – (with gasoline underwear no less) – in order to get prospects in the door.

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And there’s a distinct reason why this is the case…

• The average consumer doesn’t sweat over taking great pictures just because they recently purchased a digital camera.
• Sandi the stay-at-home mom isn’t nervously gnawing on her nails at 3am wondering
  where to put the Eiffel Tower sticker in her scrapbook.

The type of people who buy basic how-to information are just strolling along the information superhighway casually seeking whatever. Sometimes they’re looking for an infoproduct. Sometimes they want info for free.

But you can bet your last dollar that they’re not losing any sleep over that digital camera or starting a scrapbook. And that’s what makes selling information products to these types of customers a little harder.

So I don’t target these types of buyers.

Besides, there’s more than one way to skin a cat in the information sales business.

The Great Big Infoproduct Creation Secret for
Attracting Intensely Rabid Customers, that’s
Not Really a Great Big Secret.

A few years ago, a friend of mine had a wisdom tooth that was on the verge of exploding in his mouth. Needless to say, he needed a dentist – stat.

I began thumbing through the telephone book looking for a dentist in our area. Have you ever done this? Looked in the yellow pages for a dentist? If you’re in a big city, there are like a million of them in there.

However in my search I quickly discovered there were only a handful of dentists who specialized in emergency cases. And only 1 that had a location within a 20-minute drive.

So guess who got my friends business? The closest emergency dentist we could find. My friend didn’t care about the cost. There was no time to comparison shop. We just found the dentist, and jumped in the car.

The moral of the story… pain is one heck of a motivator.

And that brings me to the really big infoproduct creation secret for attracting intensely rabid customers, that’s not really a secret.

Desperate people – people with throbbing problems, pressing issues, and insane drives – buy on impulse. Desperate people buy on impulse because they’re in an emotionally charged state-of-mind or state-of-being and they want to get out of it.

So when you create information products for desperate people, you change the dynamics from being the person who’s doing the chasing – (as you have to do when selling a typical how-to product) – to becoming the person who’s constantly being chased.

That’s basically why I can sell 10-12 copies of six page report for $24.95 on a daily basis, with minimal marketing bells and whistles.

My customers are desperate. And I know how to push their buttons so they want to buy from me.
And if that logic sounds easy to follow, that’s because IT IS.

Have you ever had a sinus infection that kept
you up at night, and wouldn’t go away no
matter what you did?

People with chronic sinus infections are desperate buyers. (And I know this first hand.)

You can’t comfortably go on day-after-day with a nasal drip, a constant headache, achy gums, low grade fever, or that stuffed head feeling. You’d want to stick a vacuum up your nose and suck out everything except your brain and your eyeballs.

It’s not an illness that kills you. But it will make you extremely desperate to find a solution. Especially if you’ve gone through rounds and rounds of antibiotics, and nothing seems to be working.

People who are losing their hair are desperate buyers too. So are teens and adults suffering from acne. And most definitely people with smelly feet.

Selling information to buyers who live with these types of problems is easy because the problem is clear, obvious, bothersome and possibly embarrassing to the person who has the problem. It’s a no brainer.

And this theory doesn’t apply solely to people with health issues.

Desperate people come from all types of situations. And a good percentage of them have the same burning desire to clear up an issue in their lives.

That’s why when I write… when I sit down to develop an information product… I write for desperate people 90% of the time. I’m able to make more money with far less work, compared to a typical how-to author.

Would you like to learn how to fatten your bank account by targeting people who are sweatin’ bullets for your type of information?

Then check out…

When I originally wrote Desperate Buyers Only some years ago, it was really just a handbook I was using in my own business. I began putting it together because I had read so many other e-books from other experts, and found that their techniques just didn’t match my writing personality.

You see, I knew that I wanted to write e-books and reports for several different audience segments.

I also knew that in order to do this and be successful online, I would have to figure out how to streamline much of the writing and marketing processes.

Even though all the guru’s were saying start your own free newsletter, do a blog, create a free promotional e-book, I knew it wouldn’t be feasible for me to do these things for 10 different products, all related to different niches.

That’s when I sat down and began writing my own infoproduct creation guidelines, based on how I wanted to run my business.

Over the years I’ve tested my ideas and theories with my products. What I have today is basically my final draft. After literally years of tweaking the formula, I’ve found something that works pretty consistently AND matches the way I want to run my publishing empire.

The best thing is, since I originally wrote Desperate Buyers Only for myself, it’s NOT some 10lb tome with 100 idea generating techniques, 20 CD’s and 400 different ways to market your information product.

Everything contained within has worked for me, over the development of several different information products.

You won’t learn how to create information products for photographers who want to enhance their macro photography skills, or for NYC visitors who want the low-down on all the hottest clubs.

As I’ve said before, “how to” without the desperation factor is a big no-no in my book.

But you will discover how to create infoproducts for people who are begging… screaming… crying… pacing the floor… pulling their hair out… lying awake because they’re nervous about something, or they just plain want something with an extreme passion or drive.

You get ‘em when they’re emotional, you say the right combination of things on your web site, and you’ve got an information product that you can sell for life.

The hardest part is knowing who those buyers are, and being able to create a persuasive message when they’re on that emotional rollercoaster. If you don’t have all your ducks lined up in a row, the process just doesn’t click.

And therein lies the power of Desperate Buyers Only.

This 168 page manual is like a one-month boot camp workout session, concentrated into a single day. I give you about a minute or two to warm up, then it’s straight action until the end. I don’t waste your time with “you can do this” or “you can try that.”

This isn’t fuzzy wuzzy Possibility Thinking 101. This is what works. What yields cash for me every single day.

You’ll see…

• Does your topic REALLY push your prospects hot button? Say “yes” to any one of these 12 questions, and you’ll know that you’re on the right track.
• Can you give _____________ instead of information? This is the one question that INSTANTLY showed me why certain e-books just didn’t sell over the years.
• 4 Ways to ‘season’ your e-book so that readers want it NOW, NOW, NOW! (It will also
  show you why you’re automatically attracted to certain books.)
• How to find an abundance of desperate topics on a commonly used type of website.
  (It has NOTHING to do with forums or Google.)
• Choose a word, and I’ll show you how to figure out what people are desperate
  to learn about. You will NEVER run out of potential topics.
• The Internet marketing niche ISN’T overcrowded -if- you know how to laser target this audience. In 30+ pages I’ll show you my secrets for selling to this FOREVER desperate niche. (Nobody else is teaching this stuff.)
• 3 Ways to write your e-book, including the nit-picky important details that keep your customers happy, and your refunds low.
• I still advocate writing articles to promote your e-book, but I’ll show you how to get
  the most targeted traffic possible.
• AdWords for Cheapskates. I’ll show you some new methods I use to to keep your costs
  low and your conversion high.
• The no-wasting-time ‘cheaters’ technique to get all the publicity you want for your
  e-book.
• Meet the Q&A Sales Letter Worksheet… After dozens of consultations with readers,
  I’ve figured out where most people have problems writing sales copy, and how to fix it.
• See how I GIVE AWAY one of my e-books, and generate profits WITHOUT including
  any affiliate links, or pushing a back-end sale. (I’m totally in love with this technique!)
• Situations when you should definitely do print – and why.
• I’ll show you step-by-step how I randomly found desperate topics using the techniques I teach. You’ll see exactly how where I got my ideas from.

After years of writing desperate e-books I’ve realized that it’s not enough to know how to write one.

You need to know how to write e-books fast. That’s why I’ve included a copy of Constantly Creating Compelling
Content with Desperate Buyers Only.

PLUS you’ll receive a 52 weekly e-mail messages of companion tips and lessons delivered to your inbox – that’s a full year of tips and inspiration!

Yeah, right now, the print edition is selling for $39. But you’ll get a free PDF version along with Desperate Buyers Only.

Here is what you will learn…

• Importance Of Content – Is It King?
• How To Get In The Mindset To Create
• Creating The PERFECT Content Creation Atmosphere
• Break Through Writers Block
• How To Tap an Endless Supply of Content Ideas
• Importance of the Content Creation Schedule
• Best Practices to Ensure you Start and KEEP Your Schedule

$39 Value – Included FREE

In the WordPress Advantage, you’ll get 8 High Quality Videos + A Companion Guide to reinforce the lessons taught in the videos: These videos will walk you through the entire process of implementing a WordPress site. The topics cover BOTH technical set-up aspects AND content driven marketing strategies that apply to EVERY project.

The video titles and length are as follows:

• 1. WordPress Introduction – 3:54
• 2. Building High Quality Content Driven Sites – 8:01
• 3. WordPress Main Functions – 9:22
• 4. Content Creation Strategies Part 1 – 7:39
• 5. Content Creation Strategies Part 2 – 9:19
• 6. SEO Fundamentals That WORK – 7:55
• 7. Domain Overview – 1:37
• 8. Hosting Overview and Demo – 6:21

$39 Value – Included FREE

Setting Up Your Sales Funnel: A Step-By-Step Guide

This guide will walk you step by step through getting your sales funnels up and running.

$29 Value – Included FREE

Image Matters! Now you can make all of your digital
content “POP” with this full suite of graphic designs.

No matter what business you are in or what area of online
publishing you deal with, at some point you are going to need
graphics to bring your content to live. This can include
implementations such as:

• Sales Pages
• Squeeze Pages
• Ebooks
• E-courses
• Instructional Material
• Blog Posts

• Banner Ads
• Event flyers
• Promotional videos
• 3D covers for your digital products
• etc… the list goes on and on

$49 Value – Included FREE